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Strategic Rationale:
- Creates a premier residential real estate platform. This transaction will bring together approximately 340,000 real estate professionals globally onto a shared network operating in every major U.S. city and serving approximately 120 countries and territories. The combined company will broaden its international referral network and significantly expand Compass’ innovative client solutions and technology to more home sellers, home buyers, and real estate professionals. “Anywhere Real Estate”
- · Coldwell Banker will remain fully independent. The announcement between Compass and Anywhere includes a mutual commitment to preserving the independence of Coldwell Banker. The core of what our brand has built – our culture and distinct brand positioning – is staying right where it is. ” Jason Waugh”
- How can you ensure that our brand isn’t diluted because of this agreement?
- We are no strangers to having multiple brands under one roof – Coldwell Banker has thrived as part of Anywhere, a family of six brands. Our distinct culture is what makes us great, and we’ll continue to honor our history and identity. We believe this agreement to combine the strength and assets of both Compass and Anywhere which
represents the best path to providing Coldwell Banker with a superior environment to grow their business long-term “Jason Waugh”
What about the Customers? - We want our clients to know that the merger agreement and proposed transaction has no impact on how we will serve them as a Coldwell Banker agent. Any changes that may occur in the future have no bearing on our ability to serve them as a trusted advisor or help them achieve their goals. “Michelle Lewis”
represents the best path to providing Coldwell Banker with a superior environment to grow their business long-term “Jason Waugh”